Imagine, you've got a web site but nobody visits it...

Imagine, you run a web site, but nobody clicks further than your homepage. Beginning with the planning of your web site you should already try to draw your visitors into your site. With more than 300 million pageviews we've got the experience you count on.

When you design your web site, you should analyze the structure, colors, images, navigation etc. for a best viewing-experience. There are also some small tips and tricks that you only learn after you've been online for some time. We've been publishing web sites since 1995 and still discover new ways to make our sites easier to use and to keep our visitors coming back for more.

Using our experience we help organizations big and small to get the most out of their online presence. We analyze your web site, give advice for better usability, user-friendliness and effectiveness for your business. You want to get something out of your web site after all and not just throw money at the wall until it sticks.

Here is a short check list of things to watch out for when creating a web site. It's just a fraction of the things we look out for when analyzing your online operation.

• Will your clients find your site when they type http://yourdomain.com and http://www.yourdomain.com?
• Is it possible for your competitors to hack into your domain name server and change your web server address?
• How secure is your mail server? Is it possible for other people to send mails from your domain?
• Have you encoded your e-mail address through-out your site so it can't be extracted by spammers using e-mail harvesters?
• Have you got your contact information listed on all your pages?
• Does your company publish a privacy statement covering the data you collect through your web site?
• Will your clients be able to reach your web site from no matter which location or are some routes unavailable?
• Have you installed a robots.txt file?
• Have you installed a custom error file to help your visitors should they run into a broken link?
• Have you tested all your pages and images throughout your site?
• Is it possible to browse all your file directories or is directory access blocked for security?
• Have you checked that the information with your registrar is correct?
• Did you know that you should avoid having too many host aliases such as http://somekeyword.yourdomain.com?
• Is your sites accessible when you type http://www.yourdomain.com or HTTP://WWW.YOURDOMAIN.COM?
• What is the deepest level of your directories and do you know what impact it has on your search engine listings?
• Have you checked your server for open security holes and other hacking techniques?
• Do you follow-up on all e-mails sent to your site?
• Have you installed basic HTML forms to allow people to get in touch with your company?
• When you send out an e-mail to your clients, do you include a tracking code for follow-up questions?
• Do you offer a web-based e-mail system to your clients?
• Do you use an e-mail address which includes your domain name or one which uses the domain name of your ISP?
• Works your site in all browsers and have you tested it on most major platforms and browsers?
• Is your site's navigation consistent and easy to understand and use?
• Do all your pages include a unique title tag for easy identification?
• Do all your pages include meta tags such as description and keyword tags?
• Is your HTML free from errors or do you use non-standard tags?
• Is your site accessible without Java, JavaScript or browser plug-ins?
• Did you know that using a counter on your home page makes it look very unprofessional?
• Are your images optimized for the fastest download times?
• Do you know the difference between GIF and JPEG graphics and when to use which format?
• Have you considered using a special host name just for your images to facilitate mirroring of them?
• If you are not comfortable about paying online, how can you expect your clients to purchase through your online store?
• Do you check your log files to see if there is any major problem with your site or navigation?
• Did you know that you can get listed in more directories and search engines when you provide translations of your home page?
• Have you installed a web cam in your office or store to show your online visitors how you work?
• Did you know that it is very easy to get a phone number in another city or country for your online store?
• Is the design or look and feel of your site appropriate for the kind of visitor you'd like to attract?
• Do you publish a newsletter to get in touch with your clients or tell them any news about your site?
• Do you personalize your company's newsletters to achieve a higher response rate?
• Do you provide an archive of your previous newsletters to let people browse your back issues?
• Have you considered creating a search engine for your industry to become a reference site?
• Is it easy for your online visitors to refer their friends or associates to your site?
• Is your web site ready to be promoted to the major search engines?
• When somebody fills out a form on your site do you send them an acknowledgement that their messages was received?
• Do you publish a guest book on your site to let people show their support?
• Have you checked the spelling of the text on all your pages?
• Does your web designer know that it's easier to maintain a web site by using style sheets and macros or server side includes?
• Have you removed all unnecessary HTML tags or comments from your web pages?
• Did you know that you can promote your site through many online services with very little effort and a small budget?
• Did you know that it's impossible to guarantee a search engine ranking -- even with cheating or trying to trick the services?

Do you need some answers to those questions? Would you like to get more information? Please do contact us so we can discuss your online project...